Revolving around the theme of “Asia Alliance, World Vision”, Dongpeng International Annual Conference 2018 was held in Bangkok, Thailand, from 29th April to 1st May. The conference, with over 100 business partners mainly from Southeast Asia, marked Dongpeng’s critical step to land on Thailand, the design hub of Southeast Asia, and to speed up its brand penetration in the whole Asia-Pacific region by multichannel marketing campaigns.
2018年4月30日，“亞洲先行，全球視野”東鵬全球客戶年會在泰國曼谷隆重召開。此次年會標志著作為中國陶瓷行業領軍品牌的東鵬率先強勢登錄設計之都--泰國，搶占先機，利用泰國優越的地理位置、充滿活力的市場、蓬勃發展的制造業等優勢整合營銷、多維度曝光品牌，滲透東南亞市場乃至整個亞太區。
This year’s conference is of great significance as it was a well-planned overseas event starting from advertisement, conference and annual party within the whole Chinese Ceramic Industry, showcasing Dongpeng ‘s robust strength in leading the trend all the time. After comprehensive strategic planning and well-organized implementation, we have lavished on launching the advertisements at Bangkok airport before we get our international conference started. It is expected that the 2018 conference is able to build up a super platform where all our business partners can exchange views and achieve win-win cooperation.
本次東鵬選擇在國外舉辦全球年會開創了中國陶瓷行業的先例，繼續引領潮流，凸顯了大國品牌企業獨一無二的強大號召力。經過全面的戰略部署和精心籌備，從泰國曼谷國際機場的廣告刊登再到Architect’18的全方位多角度的宣傳，此次年會旨在建立一個超級平臺，讓我們所有的商業伙伴共享信息，共同交流，實現合作多贏。
Highlights of the Conference
年度盛典 精彩不斷
On 30th April, the conference session started at 9:30 am local time, in Marriot Hotel the Surawongse, where over 90% of the tiles applied are the Marble+ collection from Dongpeng and recently made its grand opening. Also being as the first VIP group to organize the event, the venue selection made the conference a significant and memorable event to Dongpeng.
泰國當地時間早上9:30分，東鵬全球年會在曼谷萬豪酒店正式開啟。酒店大堂、過道和衛生間90%以上使用的產品都是來自東鵬的原石。東鵬作為曼谷萬豪酒店開張后的第一個VIP客戶，在場地的選擇上無疑對年會的舉辦也發揮了舉足輕重的作用。
In the video, MR. He Xinming, Chairman of Dongpeng Holdings Co.Ltd, expressed Dongpeng’s constant pursuit of innovation and progress in product development
After enjoying the video of The Growing Brand broadcasted by CCTV, audience applauded enthusiastically to welcome Denny Woo, the general manager of Dongpeng International Department, to deliver the speech.
在欣賞完央視《大國品牌》視頻后，東鵬國際營銷事業部總經理胡德明先生上臺致辭。
Opening Speech by Mr. Denny Woo
General Manager of Dongpeng International Business Department
During the speech, Mr. Denny Woo conveyed sincere appreciation to all the guests’ participation and supports. He also emphasized the market importance of Asia pacific as well as Thailand: “Asia Pacific ranks the fastest-growing region, accounted for 42.1% of the world’s economy growth. To make a further step into Asia is a trend for all sizable companies.” Denny also announced several practices to support the development of landmark projects, in aspects of products, service and promotion. The exciting speech has exceedingly strengthened the confidences of all distributors and dealers.
胡德明先生向在場嘉賓的到來致以最誠摯的感謝。他表示，亞太區最為世界上發展最為迅猛的地區，經濟增長占據了世界經濟增長的42.1%，具有巨大的市場潛力。他還強調，深度開發亞洲市場是現在所有巨頭公司的共同策略，并從產品、服務和推廣三個維度提出對地標工程建筑的大力支持，極大地振奮了在場所有客戶的信心。
Honor Great Achievement
榮耀2017 展望2018
To honor the achievement we have been made in 2017, Dongpeng awarded outstanding projects, showroom and distributors. After all-rounded consideration by Dongpeng senior management, firstly, we have selected seven Landmark Projects based on their great impact on locals and in line with our global strategy.
經過東鵬國際的精心考量和篩選，結合各工程與東鵬集團國際策略的切合度和在本地的影響力，最終，七個杰出工程案例脫穎而出。
①LONG GIANG - RIVERA PARK, VIETNAM
②COSMO OFFICE BUILDING ,THAILAND
③MACAU GRAND LISBOA PALACE ,HONGKONG
④QING TIANHUI, MACAU
⑤MERITON SUITES,AUSTRALIA
⑥SAHID EMINENCE HOTEL, INDONESIA
⑦RM2,SOUTH KOREA
The Winner of the 2017 Best Dongpeng Gallery
Grand Home Mart Co.Ltd,Thailand
With the most creative design, exquisite products display and perfect application, the Dongpeng gallery in Grand Home Mart helps strongly boost our branding and extend our global presence.
泰國Grand Home Mart東鵬展廳憑借三個“符合”，即設計符合、產品展示符合、產品應用符合，完美詮釋了東鵬所要打造的形象和理念，實至名歸。
The Winner of the 2017 Best Disributor
Dongpeng Ceramic Malaysia
Dongpeng Ceramic Malaysia is managed by a team of professional managers with many years of experience in the tiles industry. While making inroad to the Malaysian market, Dongpeng has carefully strategized an understanding with some of the regional big names and established dealer networks with a strategic partnership, relationship and agreement. With this collaboration, and within a short span of less than 12 months, Dongpeng has made a great impact on its “DONGPENG” brand awareness, and its presence is strongly felt throughout both Peninsular Malaysia and East Malaysia market.
On the project front, Dongpeng has also established its credibility and presence with several landmark projects in Malaysia.
東鵬馬來西亞是由在瓷磚行業有多年豐富管理經驗人員組成的一支專業管理團隊。東鵬在拓展馬來西亞市場的同時，通過精心的戰略布局以及深入了解當地知名品牌經營模式，建立了戰略合作伙伴關系及強大的分銷網絡。在短短不到一年時間，“東鵬”的品牌知名度已經在馬來西亞當地市場有了很大的反響。在工程方面，東鵬還通過在馬來西亞的幾個里程碑式工程建立了信譽并贏得當地市場及同行的盛贊。
Create Synergy Effect in Dongpeng Network
促進協同 拓展全球網絡
Dongpeng believes that real partnerships are about sharing information, synergy, innovation and mutual benefits. Among all excellent partners, three representatives are invited to share experience and insights, in terms of cooperation with Dongpeng, industry trends and industry practices.
東鵬堅信，通過打造一個信息共享、協同合作、互為創新的超級平臺，并不斷付之以實踐，才能實現戰略共贏、共同發展的美好愿景。借此契機，我們特邀請三位嘉賓進行分享，共同探討與東鵬的合作發展、行業資訊及成功經驗。
Mr. Adolf Woo from Firmstone Building Materials Limited,HongKong
Mr. Songkran Sinthawanarong from Grand Home Mart Co.Ltd,Thailand
Mr.Lee Hui Meng from Dongpeng Ceramic Malaysia
Unforgettable Night In Bangkok
全球東鵬人的狂歡
The gala dinner has started from 19:30 pm. The wonderful night was immersed in the charm of the rich Thailand culture. Guests were dressed in Dongpeng red, celebrating the big gathering of all Dongpeng partners from around the globe.
當地時間19:30分，年會晚宴正式開始。全場著裝以東鵬紅為基色，在傳統泰式文化的點綴下，舉杯共慶年度盛事。
Traditional Thai Show
As the spotlight of the night, Dongpeng was honored to have the president of TIDA Design Association in attendance, who is the leading Thailand interior designer to act as the important role in " Belt and Road " design industry. She expressed the highest compliment to Dongpeng ‘s contribution in the design power in Thailand.
隨著泰國當地TIDA設計協會主席的上臺致辭，晚宴也達到了高潮。她向東鵬對泰國當地設計行業發展事業的貢獻表示衷心的感謝。
Mr. Denny Woo showed appreciation to the President from TIDA Design Association and made Dongpeng’s commitment in further sponsorship and cooperation with interior designers in Thailand.
胡德明先生向TIDA設計協會主席贈與代表長久合作意愿的信封，并表示東鵬將會更多地與當地優秀的室內設計師合作，推動當地設計事業的發展。
This year’s annual conference marks a new milestone for Dongpeng and we are so excited to announce our new vision as the brand leader in Southeast Asia as well as the plan to penetrate Thailand as our strategic country for this mission.
今年泰國年會是東鵬以及整個中國陶瓷行業內的一個新的里程碑。憑借作為東南亞以及整個亞太區品牌領導者的新愿景和把泰國納入為集團國際戰略性市場的眼界，東鵬將持續制造熱點、吸引流量、引領潮流，彰顯大國品牌之風。
Let us ride on the momentum of these successes, and launch into more impressive achievements as one family, one team! The success of our group would not be possible without our partners’ hard work and dedication. What will be the next destination for our journey of Asia Alliance and World Vision? Please keep following us.
在此，再次感謝來自世界各地與會的商業合作伙伴和東鵬高層的大力支持。亞洲先行，全球視野，2018東鵬全球年會圓滿落幕，之后將為您帶來更多Architect’ Exposition18 的最新資訊。
